Direct Group Installs First Oce JetStream in US Market (WhatTheyThink, 6/2/2008) —

Océ, an international leader in digital document management and delivery, announces that direct marketing powerhouse Direct Group has installed its first Océ JetStream 2200 full-color, high-speed inkjet printer and is already producing sophisticated, large-scale direct marketing campaigns for a major financial services company.

"We are extremely pleased with how smoothly the Océ JetStream system was installed and integrated into our existing workflow," said Direct Group President and CEO Don McKenzie. "Since its initial runs last week, this 500-foot-per-minute system has met all our expectations for flawless production and quality, enabling us to quickly deliver impressive results for our key clients in financial services and other markets."

Rising postal rates and demand for greater campaign effectiveness are driving major marketers to more highly personalized event-driven mailings that generate significantly greater response rates than traditional direct marketing techniques. The Océ JetStream 2200 system is now helping Direct Group clients take even greater advantage of this opportunity. The revolutionary capabilities of the Océ JetStream system are significantly lowering total campaign costs, including postal and logistics expenses.

"The installation of the Océ JetStream 2200 system went exceptionally well, enabling Direct Group to proceed ahead of schedule with the expansion of its sophisticated personalization platform," said Mal Baboyian, President, Production Printing Systems, Océ North America. "As the first US site for the Océ JetStream technology, Direct Group has demonstrated a keen insight into the changing direction of personalized marketing and the opportunities it presents for its clients. Direct Group customers can now benefit from higher-impact programs by combining our technology with strategic multi-channel communications."
 

From left: Rich Walker, Vice President, Marketing & Analysis, Capital One; Don McKenzie, President and CEO, Direct Group; Mal Baboyian, President, Production Printing Systems, Océ North America; watch as the first live job -- for Capital One -- spools off the first installed Océ JetStream 2200 in North America, serial number 00001, at Direct Group's Swedesboro, NJ, direct mail production facility.
 

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