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Direct Group Installs First Oce JetStream in US Market
WhatTheyThink, 6/2/2008 — Océ, an international leader in digital document management and delivery, announces that direct marketing powerhouse Direct Group has installed its first Océ JetStream 2200 full-color, high-speed inkjet printer and is already … continued…
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Postal optimization: A growing business imperative
BtoB: The Magazine for Marketing Strategists, 4/28/2008 — Postal rates keep rising -- another 4% increase next month -- and postage plus logistics already account for as much as 65% of direct mail budgets.
So what can marketers do? Two … continued…
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What Customers Say Influences Purchasing
BIGresearch, 3/10/2008 — Advertisers who are trying to increase their ROI would be well advised to pay more attention to what their customers say influence their purchases.
December 2007 research just published by BIGresearch, Worthington, … continued…
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Americans Like Credit Card Applications to Come to Them
Auriemma Consulting Group , 6/25/2007 —
Nearly half of US consumers— 42%—received their newest piece of plastic through a pre-approved credit card offer, according to Cardbeat®, the syndicated market research report by Auriemma Consulting Group (ACG). Americans … continued…
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Research Shows that Mail is Still the Best Way to Reach Consumers
International Communications Research (ICR) , 6/11/2007 — Even in today's digital world, consumers clearly prefer mail over other communication vehicles such as e-mail for receiving new product information and offerings as well as for confidential business communications, such … continued…
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Postmaster General/CEO John E. Potter Looks to the Future of Mail at the National Postal Forun, Washington, DC, March 26, 2007
United States Postal Service, 3/26/2007 —
Just think of all the change — and the magnitude of the change — that's taken place since we were together last year in Orlando.
A year ago, we had just filed … continued…
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How to Create a Direct Marketing Campaign
Entrepreneur.com, 11/1/2005 — Direct marketing provides you with a way to conduct a test of this market relatively quickly, at a reasonable cost, and with convincing certitude. Direct mail has a number of attractive … continued…
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