Patrick M. O’Brien has joined Direct Group, Inc., Trenton, NJ, as vice president of sales and business development, according to Chris Ryan, DG executive vice president of sales and marketing.

In his new role, O’Brien will help bring Direct Group’s extensive direct mail production capacity and capabilities to new applications and new markets.

In his extensive career, O’Brien worked closely with senior executives from Fortune 100 companies in the financial services, insurance, and advertising industries.

“Over the past year and a half, Direct Group has built the infrastructure and capacity to personalize, insert and mail more that two billion pieces of mail annually,” said Ryan. “We’re looking forward to extend those services beyond our traditional financial and pharmaceutical marketplaces into new areas where marketers need to produce time-sensitive, personalized direct mail cost effectively.”

About Direct Group

DG provides a full suite of direct mail services, including printing, letter shop, laser and other personalization, fulfillment, data services and creative consulting through long-term partnerships with world-class customers throughout the U.S. The company’s operating facilities and corporate office are in New Jersey. For information, visit www.directgroup.net.