Pennington, N.J. – September 7, 2007 – Direct Group, a fully integrated direct marketing solutions provider, announced today that Kenny Gholson has joined the company as a National Account Executive based in the Richmond, Va., area.  Gholson will support Direct Group’s efforts to grow the company in the Southeast region. He brings to Direct Group a proven track record from 11 years of direct marketing industry experience. He will report to Pat O’Brien, Direct Group Senior Vice President, Sales & Marketing.

 

Gholson previously worked for Capital One, a key Direct Group client, where he was responsible for identifying and developing strategic client relationships for laser lettershop, envelopes, inserts and cards. He also was responsible for managing and developing procurement processes, as well as managing associates who purchase components. In his new role at Direct Group, Gholson and the existing Capital One support team will be responsible for managing the Capital One relationship. 

 

“We are very pleased to have Kenny join our team and contribute his strength and experience in nurturing strong relationships with clients and driving significant sales growth,” O’Brien said. “He is extremely good at understanding buyers’ needs and providing them with optimal service solutions. He will be a tremendous asset to us and our clients as we enhance and expand Direct Group’s service in the Southeast region.”

 

Most recently, Gholson was a national account director with Production Services Associates, Inc. (based in Deerfield, Ill.). Previously, he also worked for the Department of Defense as a licensed commodities broker, and for the former Reynolds Metals Company.

 

Gholson received a Bachelor of Arts from Virginia Commonwealth University and a Master of Science from Central Michigan University, both in business administration.