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WELCOME 
 TO DIRECT GROUP 
 

We've put together best-in-class talent, processes and technology to do two things very, very well:

     Refine, target and move your message to market fast
     Collect, analyze, and fulfill your responses continuously.

At Direct Group, our clients expect high quality and the kind of service that comes only from experienced professionals who know that businesses grow one customer at a time.

Find out why Fortune 50 companies partner with Direct Group for a full suite of direct marketing services — from customer and data acquisition to fulfillment — including database marketing, printing, lettershop, laser and other personalization, fulfillment, interactive voice response, inbound/outbound telemarketing, and extensive prospect and response analytics.

Get to know the value leader in direct marketing: Direct Group — Moving your message to market...and back.

 
LOCATIONS
Direct Group locations are minutes from the world's marketing, financial and pharmaceutical centers.
 
 DG 
 IN THE NEWS
 
 
Direct Group and CognitiveDATA Form Strategic Alliance to Offer Services That Reduce Direct Marketing Campaign Costs and Increase ROI
4/24/2008 — Direct Group announced today that it has forged a multi-year strategic alliance with CognitiveDATA, Inc., to offer what truly represents a new category of technology-driven services in the direct marketing industry … continued…
 
Direct Group To Install First U.S. Océ JetStream 2200 System Bringing Clients Revolutionary High-Speed Digital Printing Technology
2/4/2008 — Direct Group announced today that it will be the first company in the United States to install the Océ JetStream™ 2200 system, a very high-speed, fully variable, color inkjet, continuous press … continued…
 
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 INDUSTRY 
 UPDATE
 
 
Postal optimization: A growing business imperative
BtoB: The Magazine for Marketing Strategists, 4/28/2008 — Postal rates keep rising -- another 4% increase next month -- and postage plus logistics already account for as much as 65% of direct mail budgets. So what can marketers do? Two … continued…
 
What Customers Say Influences Purchasing
BIGresearch, 3/10/2008 — Advertisers who are trying to increase their ROI would be well advised to pay more attention to what their customers say influence their purchases. December 2007 research just published by BIGresearch, Worthington, … continued…
 
Americans Like Credit Card Applications to Come to Them
Auriemma Consulting Group , 6/25/2007 — Nearly half of US consumers— 42%—received their newest piece of plastic through a pre-approved credit card offer, according to Cardbeat®, the syndicated market research report by Auriemma Consulting Group (ACG). Americans … continued…
 
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